aghost vs Chatfuel
Compare aghost and Chatfuel for Instagram comment-to-DM, post scheduling, AI agents, and usage-based versus flat pricing.
The short answer
Chatfuel is an AI agent that answers your customers. It replies to comments and DMs, qualifies leads and books meetings across WhatsApp, Instagram, Facebook, TikTok and website chat, and bills AI replies as usage. aghost schedules posts to six platforms and sends the DM you wrote when someone comments on Instagram, at a flat price.
Checked . We build aghost. This comparison uses Chatfuel’s public pricing, product and developer pages, linked below, and our own assessment; we didn’t run performance tests. Prices and features change.
Choose aghost if
- You want to schedule posts and send set DMs from comments, with no usage to meter
- You want every commenter to get the exact message you reviewed
- You also post to Facebook, LinkedIn, X, Threads and YouTube
Choose Chatfuel if
- You want an AI agent to answer customers on WhatsApp, Instagram, Facebook, TikTok and your website
- You qualify leads from ads or book meetings in chat
- You send WhatsApp broadcasts
aghost vs Chatfuel at a glance
| Compared | aghost | Chatfuel |
|---|---|---|
| What it is | Social media scheduling and Instagram DM automation in one workspace | An AI agent that answers customers on WhatsApp, Instagram, Facebook, TikTok and website chat |
| Post scheduling | Instagram, Facebook, LinkedIn, X, Threads and YouTube, with a caption per channel | Not listed on its pricing or Instagram pages |
| Instagram comment-to-DM | Comments on posts and reels, by keyword or any comment, with public replies, link buttons and followers-only links | Keyword, story-reply or any-comment triggers. Its AI writes the replies and hands off to your team |
| AI agent access | MCP server and REST API for posts, analytics, automations and the inbox, on every plan | An official MCP server for Claude, ChatGPT, Cursor and others, plus an API and SDK |
| Price | $29/month, or $23/month billed yearly, for 1 social set. Unlimited contacts and DMs. 7-day free trial | $20/month, or $18/month billed yearly, with $20 of usage a month. AI replies beyond that need credits |
| Who writes the DM | You do. aghost sends your message and links | Its AI, from your knowledge base and reply rules |
| Channels | Posts to six platforms; DMs on Instagram | WhatsApp, Instagram, Facebook, TikTok and website chat |
| Free trial | 7 days on any plan | 7 days, with a starting balance for the bot |
Your message or an AI agent's
Chatfuel's AI handles the conversation. You give it a knowledge base and reply rules, and it answers comments and questions, sells products and books meetings, handing off to your team when it should.
aghost sends the message you wrote. When someone comments a keyword, or anything, on a post or reel, they get your DM with up to 3 link buttons, after an optional public reply and tap-to-open opener. Nothing is generated, so every commenter gets what you reviewed. aghost doesn't answer open-ended questions; you pick those up in its inbox.
Scheduling and AI agents
Chatfuel's pricing and Instagram pages don't list post scheduling. aghost schedules posts, reels, carousels and stories to six platforms and attaches the DM automation before the post goes live.
Both have an MCP server. Chatfuel's lets Claude, ChatGPT or Cursor set up and review its AI agent across your chat channels. aghost's lets your agent schedule posts to six platforms, create Instagram automations, read analytics and reply in the inbox.
What aghost and Chatfuel cost
Chatfuel's Business plan is $20 a month, or $18 a month billed yearly ($216), and includes $20 of usage each month. AI replies, WhatsApp templates and lead events sent to Meta are metered from that balance; its calculator puts one AI reply at about $0.0093. When the balance runs out, AI replies pause until you add credits or move up a plan, and unused usage doesn't carry over.
| Plan | Price a month | Usage included a month |
|---|---|---|
| Business S | $18 | $20 |
| Business M | $40.50 | $50 |
| Business L | $81 | $100 |
| Business XL | $153 | $200 |
| Business XXL | $366.67 | $500 |
aghost doesn't meter messages. Pro is $29/month, or $23/month billed yearly, with unlimited contacts and DMs; Instagram's messaging limits still apply. Both include unlimited contacts.
See aghost’s plansSwitching from Chatfuel
Chatfuel bots don't import into aghost. For each comment campaign, note the post, the trigger and what the DM should say, then write that message in aghost and test it from a second account.
If customers rely on the AI agent to answer questions, keep Chatfuel for that. Use aghost for scheduled posts and their comment campaigns, with each post's comments handled by one tool.
Frequently asked questions
Is aghost a Chatfuel alternative?
For comment-to-DM campaigns and post scheduling, yes. For an AI agent that answers customer questions on several channels, no; that's Chatfuel's focus.
Does aghost use AI to reply to comments?
No. aghost sends the message and links you wrote, so every commenter gets the reply you reviewed. Your own AI agent can write and set up those automations over MCP.
Which is cheaper, Chatfuel or aghost?
Chatfuel starts lower, at $18/month billed yearly, but AI replies beyond the included $20 of usage need credits. aghost is a flat $23/month billed yearly with nothing metered.
Your audience is everywhere. Be there with one post.
Six platforms. Every comment answered. One workspace.