aghostInstagram DM automation.
aghost is Instagram comment-to-DM automation for creators and brands. It sends a private message in response to a comment on a post or reel, using keyword triggers or an any-comment rule. You can manage it from the dashboard or an AI agent over MCP or REST.
What is comment-to-DM automation?
Comment-to-DM automation sends a private Instagram message when someone comments on your post or reel. You choose the trigger and write the message in advance. For example, a comment containing “GUIDE” can receive a DM with a link to your resource.
In aghost, an automation can cover one post or reel, or all of them. It can match keywords or respond to any comment. An optional public reply lets the commenter know to check their inbox.
A small part of your social media workflow.
Social media management includes planning content, publishing, answering your audience, and measuring results. aghost focuses on Instagram engagement after you publish: delivering requested links, managing DM conversations, and tracking automation activity.
Use it alongside the tools you use to plan and publish your posts. Your dashboard and AI agent work with the same automations, contacts, inbox, and stats.
From a comment to the next step.
How to automate Instagram DMs with aghost.
1. Connect your account
Sign in with Google, choose a plan, and connect an Instagram Business or Creator account through Instagram’s authorization flow.
2. Choose the trigger
Select one post or reel, or all of them. Match any comment or use up to 20 keywords with contains, whole-word, or exact matching.
3. Write your reply
Add your DM and up to 3 link buttons. Choose an optional public reply, opening message, or follower rule, then activate the automation.
What can you send?
Creators can send a guide, checklist, or course sign-up link when someone asks for it in a comment. A shop can share a product page or discount code. A service business can send a booking link from a post about its work.
Write a message that explains what the link is for. Personalize it with the commenter’s first name or username, and use the inbox to answer their follow-up questions.
What can you measure?
Each automation shows comments, DMs sent, and link clicks. Its activity log shows messages that were sent, are waiting for a tap, or failed. These are automation metrics; a link click by itself does not tell you whether someone bought or signed up.
Explore triggers, messages, and inbox featuresWhat do you need to get started?
You need an Instagram Business or Creator account and an active aghost plan. Your account connects through Instagram’s own login; aghost does not ask for your Instagram password. Delivery depends on Instagram’s permissions, messaging windows, and rate limits.
A follower rule can reserve your link for followers. People whose follow status Instagram cannot confirm receive a request to follow first. You can pause an automation whenever you need to.
Compare monthly and yearly plansCan an AI agent manage your DMs?
Yes. Connect Claude Code, Codex, Cursor, or another HTTP MCP client with a workspace API key. Agents can create and update automations, read stats and activity, look up contacts, and read and reply to inbox conversations. Scripts can use the same operations through the REST API.
MCP and REST API access are included on every plan. The account owner creates and revokes keys in Settings.
Set up your AI agentLet’s get those DMs.
You create. Your little ghost takes it from here.
Get started with aghostHave a question? Let’s talk.